Bacardí - Instant Jams (Digital)

People don't really engage with brands on Instagram, they just scroll endlessly through their feeds. By hacking the "Peek and Pop" feature on Instagram Bacardí created Instant Jams, a mobile experience that transformed our Instagram profile into a drum machine where people could easily add samples to their favorite tunes.

* The idea was first developed as a student work for J. Kuczynski and B. Barnes’ class at SVA then was launched by Danilo Boer and Marcos Kotlhar at BBDO New York.

Credits: Danilo Boer, Marcos Kotlhar, Pedro Sampaio, Hyei Min Park.

Recognition: 18’ New York Festivals.