Brita - Suck-U-Rain (Digital)

About 61% of people wear prescription glasses every day. However, wearing glasses in the rain can be irritating because speckled raindrops on lenses hinder people's visibility.

Brita introduces a mountable filter on glasses that will turn annoying speckles into a drinkable source. Simply inhale on the nozzle and remove the distracting raindrops on glasses for increased visibility.

Credits: James Kuczynski, Bryan Barnes, Pierre Fort.