Footlocker - The Endless World of Air Max (Digital)
With foot traffic at Foot Locker stores decreasing, the brand needed a new, surprising way to sell their latest line of Nike Air Maxes. After noticing that sneakerheads were using the Google Docs suite of products to track drops and resell prices, we decided to bring the new Air Maxes to sneakerheads by creating the first-ever sneaker store in Google Slides.
This store, entitled The Endless World of Air Max, included Air Max Trivia, a live Air Max art competition, an interactive bracket to vote on the Air Max GOAT, and more. Since Google Slides enabled us to edit the store design on the fly, our designers were constantly deconstructing and rebuilding the experience on a daily basis. The store resulted in a 43% increase in revenue from the Air Max line of products.
This store, entitled The Endless World of Air Max, included Air Max Trivia, a live Air Max art competition, an interactive bracket to vote on the Air Max GOAT, and more. Since Google Slides enabled us to edit the store design on the fly, our designers were constantly deconstructing and rebuilding the experience on a daily basis. The store resulted in a 43% increase in revenue from the Air Max line of products.