Google Maps (OOH campaign)

You don’t really know your neighborhood unless you really know. From boozy brunch spots to dive bars, there are always places in the neighborhood you never knew before. Though with the Google Map’s Explore feature, you discover trending spots in the neighborhood.

We launched an Out of Home campaign that geotargets each neighborhood with headlines that uniquely linked to specific items in that neighborhood they could know better. 

Credits: Zack Roif, Kate Carter, Emily Kauffman.