IKEA - Tittut (Digital)
Young children often imagine all sorts of scary monsters hiding in furniture making it difficult for them to fall asleep. Because IKEA believes children are the most important people in the world we wanted to help children overcome their fears.
IKEA Tittut is an mobile app that sparks children's imagination to provide a new bedtime experience. By using AR technology, it can identify IKEA’s products and the artificial intelligence enables children to create and interact with their imaginative monsters hiding in furniture.
IKEA Tittut is an mobile app that sparks children's imagination to provide a new bedtime experience. By using AR technology, it can identify IKEA’s products and the artificial intelligence enables children to create and interact with their imaginative monsters hiding in furniture.
Credits:
James Kuczynski, Bryan Barnes, Hyei Min Park.
Recognition:
18’ Cannes Future Lion, 18’ Clio Awards silver, etc.
