THINKMAN (Branding)

Everyone is creative. It is only a matter of finding self-confidence for the brains to start thinking outside the box. This procedure can take only a few seconds or you might never get there, ever. After speculating ways to shorten the steps of igniting creativity, we landed upon a strong cognitive mechanism, the placebo effect.

THINKMAN is a brand that is dedicated to helping creatives to easily unleash what’s inside them. The flashy and excessive designs of its wearable products (Module - 01 & 02) are precisely machined to deliver the white lie.  A mobile app automatically connects to Modules visualizing pseudo-creative activities which once again reassures one’s confidence in being creative. 
The best feedback we heard was “This is kind of like a new drug?”.

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Credits: Callil Cappuozo, Hyei Min Park.

Module - 01

Module - 02

Mobile App