THINKMAN (Branding)
![](https://freight.cargo.site/t/original/i/25edab573f7e93272deeed92b1745ff80f083c03748ea44bcf6b4233c3e153ea/1.png)
Everyone is creative. It is only a matter of finding self-confidence for the brains to start thinking outside the box. This procedure can take only a few seconds or you might never get there, ever. After speculating ways to shorten the steps of igniting creativity, we landed upon a strong cognitive mechanism, the placebo effect.
THINKMAN is a brand that is dedicated to helping creatives to easily unleash what’s inside them. The flashy and excessive designs of its wearable products (Module - 01 & 02) are precisely machined to deliver the white lie. A mobile app automatically connects to Modules visualizing pseudo-creative activities which once again reassures one’s confidence in being creative. The best feedback we heard was “This is kind of like a new drug?”.
↗ Visit website
THINKMAN is a brand that is dedicated to helping creatives to easily unleash what’s inside them. The flashy and excessive designs of its wearable products (Module - 01 & 02) are precisely machined to deliver the white lie. A mobile app automatically connects to Modules visualizing pseudo-creative activities which once again reassures one’s confidence in being creative. The best feedback we heard was “This is kind of like a new drug?”.
↗ Visit website
Credits: Callil Cappuozo, Hyei Min Park.
Module - 01
![](https://freight.cargo.site/t/original/i/4153a2f03bc3ae05dbfb179f22197c6bfaaf56d0da331783edcc6088dd17b1f9/1.png)
Module - 02
![](https://freight.cargo.site/t/original/i/583b9428b9bea5f5e1c77557c5858fb442d093abf286657156c325e62d4522d7/4.png)
Mobile App
![](https://freight.cargo.site/t/original/i/f8feb0d62fbef41a86cac1562085bf7da26ec38c7f2ec70b80c0fe669b8c12ce/3.png)