01 RECYCLE ME

Coca-Cola crushed the world's most iconic logo to encourage people to recycle.

COCA-COLA
OOH

02 STAR WARS X COCA-COLA

Coca-Cola partnered up with Star Wars to celebrates Star Wars Fans Across the Galaxy.

COCA-COLA TVC | OOH | DIGITAL

03 THE LADDER

An iconic March Madness symbol becomes a powerful storytelling device.

POWERADE TVC

04 THE WALL

Where does Barcelona phenom Lamine Yamal go in the moment before his biggest moments? Same place he goes after: the 304.

POWERADE TVC

05 WHAT IT TAKES FT.FLAU’JAE

Giving the Women’s March Madness tournament its first-ever anthem.

POWERADE
MV | TVC

06 COMMITMENT TAKES MORE

Commitments are getting in the way of true commitment. Commitments to sponsors, to social followers, to entourages. But no commitment should come before your commitment to the game.

POWERADE
TVC

07 MUSIC LIBERATES MUSIC

Bacardi teamed up with rising talents BAMBII, DENISE DE’ION, and PERFXN, with insight and amplification from Grammy-winning producer BOI-1DA, to launch a first-of-its-kind NFT mixtape.

BACARDI
DIGITAL

08 CONGA feat. YOU

Bacardi launced a music video featuring Leslie Grace, Meek Mill, Boi-1da, and the socially contributed vocals and dance moves of fans around the world.

BACARDI
MV | TVC

09 THE ENDLESS WORLD OF AIR MAX

A sneaker store in Google Slides, because a store needs to change as quickly as the culture does.

FOOT LOCKER DIGITAL

10 YOU DON’T KNOW NEW YORK (YET).

For Google Maps’s first-ever OOH campaign in the US, we had to do something attention grabbing, so we told New Yorkers that they don’t know New York…yet.

GOOGLE MAPS
OOH

11 BACARDI JAM

By hacking the "Peek and Pop" feature on Instagram Bacardí created Instant Jams, a mobile experience that transformed our Instagram profile into a drum machine.

BACARDI
DIGITAL

12 IT’S ALL IN THE BAG

At IKEA, your dream home is just a blue bag away.

IKEA
TVC

Woo-Jae Yoon