WOO-JAE YOON
Associate Creative Director (Art) based in Brooklyn. Currently at Ogilvy working on some Coke stuff. Awards exist—enough to list, just not my personality to post them. Happy to share if needed.
Ogilvy New York 2021-Present
BBDO New York 2019-2021
Linkedin | Instagram
01 RECYCLE ME
Coca-Cola crushed the world's most iconic logo to encourage people to recycle.
COCA-COLA
OOH
02 STAR WARS X COCA-COLA
Coca-Cola partnered up with Star Wars to celebrates Star Wars Fans Across the Galaxy.
COCA-COLA
TVC | OOH | DIGITAL
03 THE LADDER
An iconic March Madness symbol becomes a powerful storytelling device.POWERADE
TVC
04 THE WALL
Where does Barcelona phenom Lamine Yamal go in the moment before his biggest moments? Same place he goes after: the 304.POWERADE
TVC
05 WHAT IT TAKES FT.FLAU’JAE
Giving the Women’s March Madness tournament its first-ever anthem.
POWERADE
MV | TVC
06 COMMITMENT TAKES MORE
Commitments are getting in the way of true commitment. Commitments to sponsors, to social followers, to entourages. But no commitment should come before your commitment to the game.
POWERADE
TVC
07 MUSIC LIBERATES MUSIC
Bacardi teamed up with rising talents BAMBII, DENISE DE’ION, and PERFXN, with insight and amplification from Grammy-winning producer BOI-1DA, to launch a first-of-its-kind NFT mixtape.
BACARDI
DIGITAL
08 CONGA feat. YOU
Bacardi launced a music video featuring Leslie Grace, Meek Mill, Boi-1da, and the socially contributed vocals and dance moves of fans around the world.
BACARDI
MV | TVC
09 THE ENDLESS WORLD OF AIR MAX
A sneaker store in Google Slides, because a store needs to change as quickly as the culture does.
FOOT LOCKER
DIGITAL
10 YOU DON’T KNOW NEW YORK (YET).
For Google Maps’s first-ever OOH campaign in the US, we had to do something attention grabbing, so we told New Yorkers that they don’t know New York…yet.GOOGLE MAPS
OOH
11 BACARDI JAM
By hacking the "Peek and Pop" feature on Instagram Bacardí created Instant Jams, a mobile experience that transformed our Instagram profile into a drum machine.
BACARDI
DIGITAL
12 IT’S ALL IN THE BAG
At IKEA, your dream home is just a blue bag away.
IKEA
TVC